The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates.
Pure-play streaming platforms, such as Netflix and Prime Video, plus hybrid agreements with platforms such as NBC/Peacock and CBS/Paramount+ now account for upwards of 33% of the NFL’s total broadcast revenue. The data underscores how live sports streaming is reshaping the economics of leagues, teams, and media distributors, according to Parks.
“Sports have become the backbone of live streaming adoption,” Michael Goodman, senior contributing analyst at Parks, said in a statement. “The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”
From the article, "Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service" by Erik Gruenwedel
“(ISPs) want to keep pace with others in the market. It’s a tough balance. If you lower your price just because the competition’s prices are lower, then everyone is racing to get to the lowest price,”...
Roku continues to be the nation’s leading maker of streaming media players — a.k.a. the sticks and boxes that connect your television set to entertainment apps such as Netflix and Amazon Video. The...
New research by Parks Associates reveals that 42 percent of new security installations include a smart home device such as a door lock, light or thermostat. “We’ve seen this number grow from 24 per...
But if you must have 4K movies and you already default to iTunes for your movie purchases, then you might as well upgrade to the Apple TV 4K. The device’s high price tag is partially subsidized by App...
