Providing Market Intelligence for 40 Years

In The News

Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service

The NFL is the most popular sport, with 82% of sports viewers regularly watching NFL content across linear TV and streaming during the season, according to new data from Parks Associates.

Pure-play streaming platforms, such as Netflix and Prime Video, plus hybrid agreements with platforms such as NBC/Peacock and CBS/Paramount+ now account for upwards of 33% of the NFL’s total broadcast revenue. The data underscores how live sports streaming is reshaping the economics of leagues, teams, and media distributors, according to Parks.

“Sports have become the backbone of live streaming adoption,” Michael Goodman, senior contributing analyst at Parks, said in a statement. “The ability to deliver interactive, data-driven, and personalized experiences is changing how audiences connect with their favorite teams and leagues. Our research illustrates the huge potential for new monetization models as engagement deepens across connected screens.”

From the article, "Parks: 38% of U.S. Internet Homes Subscribe to Sports Streaming Service" by Erik Gruenwedel

 

Previously In The News

TV Producers May Start Making You Wait For New Shows Online

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive