Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.
“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.
From the article "Parks: U.S. Tops in Cord-Cutting — Except for Spain" by Erik Gruenwedel.
Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...
We also spent some time discussing a new Parks Associates study that surveyed 10,000 homes to identify the growth in smart home tech. Doorbells and locks were the fastest growing category this year, w...
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...
