Providing Market Intelligence for 40 Years

In The News

Parks: U.S. Tops in Cord-Cutting — Except for Spain

Parks said Spain actually exceeds the U.S. in percentage of cord-cutters and broadband households that watch online video, but in the other countries — the U.K., France and Germany — the incidence of cord cutting is far lower than in the U.S.

“The percentage of consumers in the U.K., Germany and France canceling pay-TV services and instead using online video is half the rate seen in the U.S. market,” Brett Sappington, director of research at Parks Associates, said in a statement.

From the article "Parks: U.S. Tops in Cord-Cutting — Except for Spain" by Erik Gruenwedel.

Previously In The News

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Euro SVOD Lags The US

New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...

Smart Home Goal: No Doorbell Left Behind

In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...