Providing Market Intelligence for 40 Years

In The News

Parks: The role of TV in the home is evolving

Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year.

This growth comes as the connectivity rates for smart TV are also increasing; in the US, 82% of smart TV owners connect their device to the Internet. New use cases for connected CE, including smart home applications, are helping device owners find new value in their connected devices.

“The TV’s role in the home is evolving,” said Brad Russell, research analyst, Parks Associates.

“Smart TVs are a source of entertainment independent of the set-top box and other connected streaming media devices. They are becoming an interface for smart home devices and a viewing platform for video streams from networked security cameras and video doorbells."

From the article "Parks: The role of TV in the home is evolving" by Robert Briel.
 

Previously In The News

In a crowded market, smaller streaming services must stand out — or perish

Tubi is part of a wave of streaming services that has flooded the U.S. market; some of them cater to the general masses and others are specifically focused on genres like horror or anime. Over the las...

Streamer Acorn TV is an Anglophile favorite, but can it help AMC compete with Netflix?

“They are trying to walk a tightrope,” said Steve Nason, director of research for Parks Associates, a consulting company that tracks consumer technology services. “They don’t want to sabotage the trad...

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas. “They are at a crossroads,” said Steve...

Google developing next-gen Chromecast streamer

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive