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Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption

With the fourth quarter and holidays integral to television sales, new data from Parks Associates says 42% of domestic broadband households are unfamiliar with 4K technology, and thus unwilling to pay premium prices for technology offering scant content selection.

4K Ultra High-Definition technology is said to offer four-times the picture resolution of 1080p HD quality.

“More consumers value other attributes, including smart TV capability, built-in Wi-Fi and high-resolution audio over 4K picture quality,” Barbara Kraus, director of research at Parks, said in a statement.

From the article "Parks: Pricing, Limited Content Stymie Wider 4KTV Adoption" by Erik Gruenwedel.

Previously In The News

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91% of viewers like streaming aggregation, survey says

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The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

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