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Parks: Over one-half of OTT households subscribe to multiple streaming services

December 05, 2017

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service.

New research from Parks Associates revealed that over 50% of U.S. OTT subscription households subscribe to multiple OTT video services, up from only 20% in 2014.

As of the third quarter of 2017, 69% of U.S. broadband households subscribe to at least one OTT video service. Not surprisingly, out of these multi-OTT households, 81% use Netflix plus some other service or combination of services, including Amazon or Hulu.

From the article "Parks: Over one-half of OTT households subscribe to multiple streaming services" by Sean Buckley.

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About Parks Associates

Parks: Over one-half of OTT households subscribe to multiple streaming services

Previously In The News

Amazon is driving more transaction-based revenue for TV networks and studios

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

OTT Churn Edges Up In US

Smart Home Goal: No Doorbell Left Behind

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