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Parks: OTT Viewing Migrating to the Largest Screen in the Home

March 06, 2019

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new report from Parks Associates.

Additionally, more than half (55%) of U.S. broadband households indicated that among their top favorite leisure activities is watching movies or television at home.

From the article "Parks: OTT Viewing Migrating to the Largest Screen in the Home" by Phil Britt.

Previously In The News

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However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

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How Apple’s Purchase Of Startup Reveals Health Data Strategy

Harry Wang, senior research director for Parks Associates says that Apple is “known to be searching for the next $100 billion opportunity, and the gigantic healthcare industry is ripe for technology d...

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