In The News

Parks: OTT Viewing Migrating to the Largest Screen in the Home

March 06, 2019

OTT viewing is increasingly taking place in the living room, with more than half (52%) of U.S. broadband households now watching online video on an internet-connected television, according to a new report from Parks Associates.

Additionally, more than half (55%) of U.S. broadband households indicated that among their top favorite leisure activities is watching movies or television at home.

From the article "Parks: OTT Viewing Migrating to the Largest Screen in the Home" by Phil Britt.

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...

The New Face Of Digital Piracy: Part One

Consider: the Motion Picture Association of America estimated global losses to the movie industry at $18.2 billion — and that was in 2005. CreativeFuture, citing a 2013 study by NetNames, states that...

‹
1
2
...
220
221
222
223
224
225
226
...
776
777
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Parks: OTT Viewing Migrating to the Largest Screen in the Home

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

NAB Puts The Future Focus On OTT In Vegas

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

The New Face Of Digital Piracy: Part One

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us