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Parks: OTT Video Churn Holds Steady At Around 20 Percent

February 01, 2017

Roughly 1 in 5 U.S. broadband households (19%) have canceled an OTT video service in the past 12 months, according to new market research from Parks Associates. The rate of OTT video customer churn has remained stable overall during the past year, even as market leaders Netflix, Amazon and Hulu all have reduced their rates of customer churn, Parks highlights.

Parks culled the market data from its latest OTT Video Market Tracker service.

From the article "Parks: OTT Video Churn Holds Steady At Around 20 Percent" by Andrew Burger.

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About Parks Associates

Parks: OTT Video Churn Holds Steady At Around 20 Percent

Previously In The News

Music streaming leads on smartphones

PayPal, Starbucks top consumers' mobile payments preferences, study says

Voice shopping in retail expected to grow to $40 billion by 2022

Google's Nest Struggles Could Set Back The IoT Movement

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