In The News

Parks: Only 12 percent of fitness tracker users have cut back usage

December 01, 2015

According to a new report from Parks Associates, ownership of digital health and wellness devices in the United States -- especially fitness trackers -- is steadily climbing. And, the report contends, reports of widespread abandonment of fitness trackers are greatly exaggerated.

Parks spoke with 5,000 US broadband households and found that 33 percent have adopted a digital health technology, up from 26 percent in 2014. Connected fitness trackers in particular had a 10 percent market penetration in 2015, while smartwatches, still a relatively new category, hit 4 percent.

From the article "Parks: Only 12 percent of fitness tracker users have cut back usage" by Jonah Comstock.

‹
1
2
...
170
171
172
173
174
175
176
...
773
774
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Parks: Only 12 percent of fitness tracker users have cut back usage

Previously In The News

Google's Nest Struggles Could Set Back The IoT Movement

Revenge of the Antenna

Humanizing Connected Home Experiences: Using Machine Learning and Voice Control

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us