Providing Market Intelligence for 40 Years

In The News

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes.
Once people get the products home, Sikes added, consumers use them frequently. Among owners of most safety and security devices, 40 to 50 percent control or monitor the products on a daily basis, he said.

Parks also found that 23 percent of U.S. smartphone owners own a smart-home device and that more than three-fourths of them use their smartphone, tablet, or PC to control their smart home devices at least once per month.

From the article "Parks: Many Smart Home Products Used Daily" by Joseph Palenchar.

Previously In The News

Vivint’s 27 Years in Home Security: Why Survival Is the Metric That Matters

Parks Associates found that 45% of U.S. internet households now own a security solution and 32% subscribe to a security service, with much of the category’s growth coming from cameras, video doorbells...

Calix adds features to SmartMDU platform for apartment buildings

According to research from Parks Associates cited in the press release, 77% of renters say they would pay higher rent when high-speed internet is included. From the StreetInsider.com article, "Cali...

Samsung's Home Screen Offers Programmatic Ad Access For DSPs

While it doesn’t disclose its “active” smart TV households as Roku does, estimates from research via Parks Associates and Hub Entertainment Research says there are more than 77 million active Samsung...

What The Tech? Record Club is the app of the day

According to research from Parks Associates, nearly seven in ten smartphone owners stream music on their phones every day.  From the article, "What The Tech? Record Club is the app of the day" by J...