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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

December 11, 2016

Half of the people who try a virtual reality (VR) headset say they intend to buy a VR headset. But just 15 percent actually do, according to new market research from Parks Associates.

Retailers and manufacturers would do well to expand public outreach and demos beyond industry events, especially during the holiday shopping season, the market research provider says.

From the article "Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do" by Andrew Burger.

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Parks: Just 15 Percent of Those Who Said They Intend to Buy a VR Headset Actually Do

Previously In The News

Voice shopping in retail expected to grow to $40 billion by 2022

Netflix Challengers: Are There Flies in the Ointment?

Most Broadband Users Still Pay For Television

Research: over 50% of U.S. broadband households stream content on TV screens

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