Register

I agree with the Privacy Policy

In The News

Parks: Cord-cutting Up

January 17, 2017

Advanced Television

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The firm’s report, 360 View: Entertainment Services in U.S. Broadband Households, reveals this increase coincides with a drop in pay-TV subscriptions and an increase in Internet-only video subscriptions.

“Pay-TV subscriptions have dropped each year since 2014, falling to 81 per cent of US broadband households in Q3 2016,” said Brett Sappington, Senior Director of Research, Parks Associates. “Several factors have played a part in this decline, including growth in the OTT video market, increasing costs for pay-TV services, and consumer awareness of available online alternatives.”

From the article "Parks: Cord-cutting Up" by www.advanced-television.com

Previously In The News

Smart Home Systems Need 'Simpler' Setup, Smooth Integration, Parks Event Told

It’s a “burden” on do-it-yourself smart home consumers to have to know and understand the various smart home protocols, said Raya Sevilla, ADT senior vice president-product, at Parks Associates’ Thurs...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...

Majority Of Smartwatch Owners Have Paid Music Streaming Sub

Owners of wearable devices such as smartwatches and fitness trackers are far more likely to subscribe to paid streaming audio or music services such as Apple Music, Spotify or Pandora One, according t...

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

‹
1
2
...
356
357
358
359
360
361
362
...
754
755
›