Providing market intelligence for more than 35 years

In The News

Parks: Connected Apps The New Battleground For Video Services

A new white paper by Parks Associates for Ooyala concludes that connected device apps have become the new battleground for video services, with Pay TV operators, OTT service providers, broadcasters, cable networks and even media publishers all vying with each other to deploy them in order to reach new audiences.

In the USA, says the research firm, OTT video services remain ahead of Pay TV providers, broadcasters and cable networks in their use of connected apps to deliver content to the TV. Meanwhile, games consoles are currently the leading TV app platform used, ahead of smart TVs and streaming media players such as Roku and Apple TV. However, that picture is changing, driven by changes in home entertainment device ownership in the USA, says Parks.

From the article "Parks: Connected Apps The New Battleground For Video Services" by Barry Flynn.

Previously In The News

Amazon developing a free, ad-supported video news app for Fire TV, report says

Roku is the leader in streaming services with 37 percent of the market. But Amazon has been gaining ground and claimed 28 percent in 2018, according to research firm Parks Associates. Amazon may be...

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...

Roku Stock Retreats After Device Maker’s Roaring IPO

The scrappy independent streaming-platform developer has been able to beat Goliaths in the tech biz. Roku had 37% share of all streaming devices owned by U.S. broadband households in the first quarter...

Apple Looked at Launching Low-Cost TV Dongle (Report)

Cheaper prices have helped competitors like Roku and Amazon to easily outsell Apple in the TV space. Market research company Parks Associates reported earlier this year that Roku’s market share for st...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive