Providing market intelligence for more than 35 years

In The News

Parks: Connected Apps The New Battleground For Video Services

A new white paper by Parks Associates for Ooyala concludes that connected device apps have become the new battleground for video services, with Pay TV operators, OTT service providers, broadcasters, cable networks and even media publishers all vying with each other to deploy them in order to reach new audiences.

In the USA, says the research firm, OTT video services remain ahead of Pay TV providers, broadcasters and cable networks in their use of connected apps to deliver content to the TV. Meanwhile, games consoles are currently the leading TV app platform used, ahead of smart TVs and streaming media players such as Roku and Apple TV. However, that picture is changing, driven by changes in home entertainment device ownership in the USA, says Parks.

From the article "Parks: Connected Apps The New Battleground For Video Services" by Barry Flynn.

Previously In The News

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe...

mHealth Study: Caregivers Want Medication Management Help

A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...

Quarter Of Millennials Are OTT-Only Broadband Households

Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...