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Parks: Broadcast TV Still Trumps Streaming Video

December 10, 2018

Despite Netflix’s subscriber base trumping or rivaling (HBO) most pay-TV services, broadcast TV still generates the majority of home entertainment consumption — among broadband households, according to data from Parks Associates.

While the Addison, Texas-based research firm sought to highlight the fact broadband homes consume five hours of streaming video weekly, the data underscored the fact traditional distribution channels continue resonate.

From the article "Parks: Broadcast TV Still Trumps Streaming Video" by Erik Gruenwedel.

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Parks: Broadcast TV Still Trumps Streaming Video

Previously In The News

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Study: Spanish-Speaking Subs More Likely To Pay For TV

SVOD MARKET: Survival of the Fittest

Home, Where the Smart Is

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