Providing market intelligence for more than 35 years

In The News

Parks: 86m streaming device sales by 2019

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” said Stuart Sikes, president, Parks Associates.

“The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”

From the article "Parks: 86m streaming device sales by 2019" by Broadbandtvnews.com.

Previously In The News

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Fresh data from Parks Associates suggests U.S. households may have hit a plateau in their online video viewing; the experimentation phase is over and people are settling into more comfortable habits....

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...

Device UI Important to Consumers When Making a Purchase: Parks

Parks Associates' research found that an easy-to-navigate UI is crucial for attracting new customers. Asked about UI, 70% of consumer electronics purchasers said ease-of-use was "very important" to th...

Hulu Mounts Push To Draw And Keep Subscribers: Executive

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...