.bmp)
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates.
The research firm said the figure compares to a national average of just 15% of all broadband households that only choose over-the-top entertainment access.
From the article "Parks: 23% Of US Millennials Opt For OTT-Only" by www.digitaltveurope.net
A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....
“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
Wireless data usage is growing steadily from 2015-16 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless data c...
