Providing market intelligence for more than 35 years

In The News

Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable

Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks Associates report, suggesting that about one in five households have cancelled an OTT service in the past 12 months.

Overall churn rate for OTT services has been stable for the past year, with major OTT video providers Netflix, Amazon, and Hulu all reducing their churn rates. 

From the article "Parks: 19% of U.S. Households Cancelled An OTT Service In Last 12 Months, But Churn Remains Stable" by Sean Buckley.

Previously In The News

Parks Associates reports that nearly 30% of recent internet subscribers faced difficulties when searching for a new provider

Parks Associates announced on Jan. 18 that its latest research shows nearly 30% of United States internet households who have subscribed to a new home internet provider in the last year report facing...

The Challenges Consumers Face in Choosing an Internet Service Provider

Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet...

Study: US net subs favour fibre SPs

Parks Associates’ new consumer study, Home Internet Evolution: 5G Competition and Value-Added Services, finds that fibre and mobile services score the highest regarding consumer value perceptions...

Streaming Pirates Are Hollywood’s New Villains

Consulting firm Parks Associates predicts that legitimate US streaming services’ cumulative loss from piracy since 2022 will reach $113 billion in the next two years. “While there is some optimism tha...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive