Providing market intelligence for more than 35 years

In The News

Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?

Pandora was an early pioneer in online music when Westergren founded the Music Genome Project, a massive song database that would become Pandora, in San Francisco in 2000, moving it to Oakland later that year. He returns to the CEO post he held from May 2002 to July 2004.
The landscape today is far more competitive. Pandora, with about 81 million monthly active listeners, must battle powerhouse music services such as Spotify, Apple, Amazon and Google.

A recent Parks Associates study found that 68 percent of smartphone owners stream music daily, with Amazon Prime Music and Pandora One the two leading services.

From the article "Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?" by Benny Evangelista.

Previously In The News

Research: Residential Security Demand & Preferences for New Alerts

Parks Associates research reveals that most owners report experiencing a false alarm in the past 12 months. Parks Associates research reports that siren, phone call, and in-app alerts are the most...

36% of CE and Smart Home Product Returns Due to Setup, Installation Problems

CE research data from Parks Associates finds 36% of US broadband households who returned a specified CE or smart home device in the last 12 months cited difficulty in setup, installation, and usage as...

Age Tech: Reshaping Channel Opportunities

Technology is liberating boomers, seniors, families and caretakers by connecting care to the home. During the COVID-19 pandemic, 29% of U.S. seniors ages 65 and older have used video conferencing serv...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...