Providing market intelligence for more than 35 years

In The News

Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?

Pandora was an early pioneer in online music when Westergren founded the Music Genome Project, a massive song database that would become Pandora, in San Francisco in 2000, moving it to Oakland later that year. He returns to the CEO post he held from May 2002 to July 2004.
The landscape today is far more competitive. Pandora, with about 81 million monthly active listeners, must battle powerhouse music services such as Spotify, Apple, Amazon and Google.

A recent Parks Associates study found that 68 percent of smartphone owners stream music daily, with Amazon Prime Music and Pandora One the two leading services.

From the article "Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?" by Benny Evangelista.

Previously In The News

What’s next for online TV services may be ironically familiar as companies aim to simplify the viewer experience

A growing number of consumers subscribe to multiple streaming services, with those paying for three or more services doubling since 2014, according to Parks research. And people don’t want to juggle f...

Smart Speaker Use Grows

Parks Associates has announced new research showing more than one-fourth, or 28 percent, of US broadband households own a smart speaker with voice assistant. The international research firm will discu...

Report: How Consumers Stream

A new reports from Parks Associates named “Streaming Device Use and Setup in the Connected Home” takes a look at the amount of streaming entertainment that is streamed in the home, and the ways it is...

Despite YouTube Music’s Relaunch, YouTube Premium Falls Out of the Top 10 Streaming Services In the U.S.

YouTube’s latest music subscription service is failing to boost YouTube Premium in any substantial way, according to recent research. According to Parks Associates, YouTube Premium — which includes th...