Providing market intelligence for more than 35 years

In The News

Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?

Pandora was an early pioneer in online music when Westergren founded the Music Genome Project, a massive song database that would become Pandora, in San Francisco in 2000, moving it to Oakland later that year. He returns to the CEO post he held from May 2002 to July 2004.
The landscape today is far more competitive. Pandora, with about 81 million monthly active listeners, must battle powerhouse music services such as Spotify, Apple, Amazon and Google.

A recent Parks Associates study found that 68 percent of smartphone owners stream music daily, with Amazon Prime Music and Pandora One the two leading services.

From the article "Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?" by Benny Evangelista.

Previously In The News

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Most Broadband Homes Have Pay-TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay-TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...