Providing market intelligence for more than 35 years

In The News

Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?

Pandora was an early pioneer in online music when Westergren founded the Music Genome Project, a massive song database that would become Pandora, in San Francisco in 2000, moving it to Oakland later that year. He returns to the CEO post he held from May 2002 to July 2004.
The landscape today is far more competitive. Pandora, with about 81 million monthly active listeners, must battle powerhouse music services such as Spotify, Apple, Amazon and Google.

A recent Parks Associates study found that 68 percent of smartphone owners stream music daily, with Amazon Prime Music and Pandora One the two leading services.

From the article "Pandora Founder Replaces CEO; Is ‘For Sale’ Sign Gone?" by Benny Evangelista.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...

Cord-Cutting On The Rise In The US

“Pay TV subscriptions have dropped each year since 2014, falling to 81% of US broadband households in Q3 2016,” said Brett Sappington, senior director of research, Parks Associates. “Several factor...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....