Providing Market Intelligence for 40 Years

In The News

Paid streaming for cheapskates is having a moment

“This is a lot of catalog content,” says Parks Associates entertainment research director Michael Goodman, using industry shorthand for titles making up Hollywood’s back catalogs.

“There is not one business model that fits everybody,” says Goodman. Adding ad-free streaming to its portfolio is a smart move for Roku, he argues. “You need to have multiple platforms to reach the consumer.”

If Howdy catches on, other free streamers may follow with their own paid plans, predicts Goodman. “There is potential for this to expand to other services.”

“Subscription growth at any cost — that’s not the model today,” says Goodman, alluding to the billions of dollars the industry poured into streaming a few years ago.

When services like Apple TV Plus and Peacock launched in 2019 and 2020, respectively, they bet on undercutting Netflix with deeply discounted subscription plans — only to double the costs of those plans in the following years.

Could the same eventually happen to Howdy subscribers? Goodman thinks so. “Over time, the price will rise,” he says.

From the article, "Paid streaming for cheapskates is having a moment" by Janko Roettgers

Previously In The News

Cord-Cutting Steady, Connected TV Apps On Rise

Meanwhile, connected TV viewing continues to increase, and connected TV apps are playing a role in driving the growth. Research firm Parks Associates teamed up with online video shop Ooyala to study v...

Smartwatch Ownership: Millennials 44%, Non-Millennials 23%

Besides smartwatches, other IoT devices win the attention of millennials. In a survey of 1,300 U.S. adults conducted by Parks Associates for Coldwell Banker, 61% of millennials expressed an interest i...

Many CE Shoppers Considering Only One Brand

According to new research from Parks Associates, 71% of consumer electronics buyers only consider one brand when when making a purchase. Factoring into that consideration (or lack thereof) is price (w...

OTT's Big Sign-In Results From Connected TV Devices

Parks Associates estimates that worldwide revenues from OTT subscription revenues will double to $30 billion in 2020 from $15 billion in 2015. It also says OTT video subscriptions have increased by 12...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive