A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most popular paid streaming music service in this research. On the video side, 71 percent of smartphone owners watch short video clips (for an average of 24 minutes per day), while 40 percent watch longer clips like TV shows and movies. The report also showed that iPhone users consume more media content on avergae than users of Android or other operating systems.
From the article "Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily" by www.HomeTheaterReview.com
Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...
Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...
The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...
Billy Nayden, an analyst for the research firm Parks Associates, said the TV antenna resurgence is a byproduct of consumers feeling overwhelmed by the many viewing platforms available. Some are even s...