Providing market intelligence for more than 35 years

In The News

Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily

A recent Parks Associates report reveals that 68 percent of U.S. smartphone owners listen to streaming music every day, for an average of 45 minutes per day. Amazon Prime Music emerged as the most popular paid streaming music service in this research. On the video side, 71 percent of smartphone owners watch short video clips (for an average of 24 minutes per day), while 40 percent watch longer clips like TV shows and movies. The report also showed that iPhone users consume more media content on avergae than users of Android or other operating systems.

From the article "Over Two-Thirds Of U.S. Smartphone Owners Stream Music Daily" by www.HomeTheaterReview.com

Previously In The News

CONNECTIONS Conference To Feature Technology And Business Solutions For IoT And The Connected Home

Parks Associates will host the 19th-annual CONNECTIONS connected home conference on May 19-21, 2015, at the Hyatt Regency San Francisco Airport. CONNECTIONS focuses on technology and business solut...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...

Three women are the wits behind Google Assistant's personality

The Assistant audio-records every user request, which has raised privacy concerns. Users can delete their data stored by Google, a process that can take up to six months for the data to be completely...

Is Your Digital Health Strategy Thriving, Surviving Or Non-Existent?

More people than ever before are using technology to monitor and track their own health or the health of a loved one. According to the global market research firm Parks Associates, the fitness tracker...