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Over half of US broadband households watch internet video on TV

More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have an over-the-top video service, with 49% of broadband households reporting that they subscribe to Netflix.

From the article "Over half of US broadband households watch internet video on TV."

Previously In The News

Industry Voices—A new generation of data and its impact on traditional players

Among US broadband households, Parks Associates finds that 72% subscribe to at least one over-the-top (OTT) video service, while 46% subscribe to two or more OTT services. Further, 25% subscribe tothr...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Could streaming giants start to clamp down on password sharing?

The major concern for cyber security companies like Synamedia is how password sharing can turn into true content piracy ? stealing streaming shows and movies and reselling them for profit. If you k...

TV antenna use surges amid coronavirus outbreak

That’s according to Parks Associates, which said that 25% of U.S. broadband households use an antenna to watch local broadcast TV channels, up from 15% in 2018. The firm said those figures could incre...