More than half of US households with broadband are consuming internet video through their TVs, per research from Parks Associates. Seventy-two percent of households without a pay-TV subscription have an over-the-top video service, with 49% of broadband households reporting that they subscribe to Netflix.
From the article "Over half of US broadband households watch internet video on TV."
Apple and Samsung are leaving competitors LG and Motorola in the dust. New research from Parks Associates shows, for example, that LG has dropped to just 9% of consumer-reported brand share, behind Ap...
Parks Associates reported last year that 60% of respondents in a survey valued a rewards program for being a loyal customers, third only to the ability to roll over unused data (66%) and free access t...
About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT serv...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
