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Over Half Of U.S. Homes Now Stream Video To The Living Room TV

If this data sounds familiar, it might be because Parks Associates announced a slightly different figure in April 2015, that 50 percent of U.S. broadband-enabled households had an OTT video service subscription. Back in August 2011, Interpret LLC found that half of U.S. households had a streaming device in their living rooms, but not all of them were connected to the internet.

From the article "Over Half Of U.S. Homes Now Stream Video To The Living Room TV" by Troy Dreier.

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Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

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Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

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