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Over Half Of U.S. Homes Now Stream Video To The Living Room TV

If this data sounds familiar, it might be because Parks Associates announced a slightly different figure in April 2015, that 50 percent of U.S. broadband-enabled households had an OTT video service subscription. Back in August 2011, Interpret LLC found that half of U.S. households had a streaming device in their living rooms, but not all of them were connected to the internet.

From the article "Over Half Of U.S. Homes Now Stream Video To The Living Room TV" by Troy Dreier.

Previously In The News

Nearly 50 Percent Of U.S. Broadband Households Used A Voice-Activated Digital Assistant in 2017

“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, acc...

Creating Spotify for sports to counter piracy

Research from Parks Associates estimates that the cost of video piracy this year alone for pay-TV and OTT providers will be $9.1 billion in lost revenue. By 2024, that number will rise to $12.5 bil...

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