A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, allowing customers to enjoy a diverse range of content in a single, cost-effective package. This trend represents a move towards integrated OTT solutions, offering a streamlined way to access various streaming services.
From the article, "OTT - What's Streaming India?" by Aroon Kumar
NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...
Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...
