Providing market intelligence for more than 35 years

In The News

OTT Video Subscriptions Have Climbed 12% Since 2014

It’s no surprise that consumers are gravitating to OTT video services in increasing numbers, but a new study from Parks Associates sheds some light on the recent rate of adoption.

In its new OTT Video Market Tracker, which analyzes and profiles nearly OTT services in the U.S. and Canada, the research firm found that adoption of OTT video subscriptions have climbed 12% since Q3 2014, a rise that comes despite the growth of password sharing, which has risen 8% over that same period.

“We have seen a steady climb thus far in 2016,” Brett Sappington, senior director of research at Parks Associates, said in a statement. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year.”

From the article "OTT Video Subscriptions Have Climbed 12% Since 2014" by Jeff Baumgartner.
 

Previously In The News

What dealers need to know to keep their customers cyber-secure.

Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professio...

Is it ‘Smart’ Home or ‘Connected’ Home?

According to the research firm Parks Associates, nearly 40 percent of security dealers that offer interactive services today report that half or more of their sales now include at least one smart home...

The Smart Home Calls for Smart Retailing

Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...

Top Trends in Smart Home, Home Security Examined at CONNECTIONS Conference

From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive