Providing Market Intelligence for 40 Years

In The News

OTT Video Subscriptions Have Climbed 12% Since 2014

It’s no surprise that consumers are gravitating to OTT video services in increasing numbers, but a new study from Parks Associates sheds some light on the recent rate of adoption.

In its new OTT Video Market Tracker, which analyzes and profiles nearly OTT services in the U.S. and Canada, the research firm found that adoption of OTT video subscriptions have climbed 12% since Q3 2014, a rise that comes despite the growth of password sharing, which has risen 8% over that same period.

“We have seen a steady climb thus far in 2016,” Brett Sappington, senior director of research at Parks Associates, said in a statement. “With Hulu’s shift to a subscription-only approach, OTT video subscription penetration in the U.S. market will continue to rise through the end of this year.”

From the article "OTT Video Subscriptions Have Climbed 12% Since 2014" by Jeff Baumgartner.
 

Previously In The News

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Securing Smart Homes From Hackers

Parks Associates have predicted more than 50 million connected homes by 2020. With that being the scale of device connections, it is high time for developers to prioritise protecting customer data....

Media Industry – Future of Pay TV In An OTT Landscape Pt.2 – Ericsson

Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks i...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive