OTT video usage is continuing to rise in Western Europe but has yet to reach the same level as in the US, according to Parks Associates. The market researcher found that 55 percent of UK broadband homes and 51 percent in France are watching TV shows and films online, compared to 70 percent in the US. The number of paid subscriptions in Europe is significantly lower than in the US. In the UK and France, 30 percent and 17 percent of broadband homes subscribe to OTT video, versus 64 percent of US broadband households.
From the article "OTT Video Penetration Hits 55% In UK, 51% In France" by www.telecompaper.com
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Approximately 12 percent of broadband households in Canada have a smart home device such as a smart thermostat, smart door look, or video doorbell, compared to 26 percent in the US, according to data...
Ad-supported VOD services are playing a pivotal role in delivering a relaxed, “tension-free” viewing experience during the pandemic's “troubling times,” Parks Associates analyst Steve Nason told his c...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...