Providing market intelligence for more than 35 years

In The News

OTT Video News, Deals, Launches and Products

Some 63% of US broadband households now subscribe to an OTT video service, rising from 57% at the beginning of this year, according to Parks Associates. Parks also updated its rankings for the top OTT video services in the US, which is as follows: Netflix, Amazon Video, Hulu, MLB.TV, WWE Network, Sling TV, HBO Now, Crunchyroll, Showtime and CBS All Access. One standout surprise is that the WWE Network ranks in fifth place, boasting 1.5 million paying subscribers, up from 1.2 million, last year.

From the article "OTT Video News, Deals, Launches and Products" by Thomas Flanagan.

Previously In The News

Why Smart Infrastructure Is Revolutionizing Home Sales

In 2025, approximately 45% of U.S. households with internet access own at least one smart home device, with nearly 18% having six or more devices (Parks Associates, 2025). From the article, "Why Sm...

Parks: Most streamers use ad-supported products

The majority of streamers in the United States are watching at least some of their shows, movies and other videos through advertising-based products, according to a new research paper released by Park...

How Hollywood’s moving from classics to a tech-driven world

Streaming has untethered viewers from TV schedules, with 271 online video services in the U.S. catering to every niche, from horror buffs to horse enthusiasts, per Parks Associates. From the articl...

Parks Associates to share smart home device research at WiFi NOW

Parks Associates is proud to announce its partnership with WiFi NOW for the upcoming Wi-Fi World Congress USA 2025. Parks Associates’ consumer research demonstrates that smart home device adoption...