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OTT Video Churn Steady at 19%: Study

February 07, 2017

Parks Associates attributes a chunk of that OTT churn to consumer experimentation.

“These are not free trials but instances where consumers are spending real money to try out new OTT services. One-third of households that currently subscribe to an OTT video service have cancelled one or more services in the past year, which shows that there is quite a bit of experimentation occurring right now,” Brett Sappington, senior director of research at Parks Associates, said in a statement.

From the article "OTT Video Churn Steady at 19%: Study" by Jeff Baumgartner.

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About Parks Associates

OTT Video Churn Steady at 19%: Study

Previously In The News

Apple Inc.’s (AAPL) Apple TV Is Back In The Game

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

Study: Spanish-Speaking Subs More Likely To Pay For TV

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

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