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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

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OTT

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Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

The State of Media and Entertainment 2018

In U.S., 40% Own a Set-Top Box, Over Half Own a Connected TV

Device UI Important to Consumers When Making a Purchase: Parks

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

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