In The News

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

Security Trumps Ease-Of-Use For Smart-Home Consumers As Market Reaches Critical Mass

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