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OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

January 31, 2016

Content will be key to attract the new video-centric consumer, and these emerging cloud-based businesses will be experimenting with different monetization models in 2016 and beyond, added Glenn Hower, Research Analyst, Parks Associates. Data analytics is one opportunity, but the challenge is turning data into a monetizable form, he said.

From the article "OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In" by mactech.com

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About Parks Associates

OTT Subscriptions Exceeded 60% Of U.S. Broadband Households In

Previously In The News

Sprint Launches New Unlimited Freedom Plan With Unlimited Data, Talk And Text

DirecTV Wants To Be The Next Online Substitute For Cable

Viacom To Target Ads On Roku Streaming Boxes

Study: 82% of US Broadband Households Subscribe to at Least One OTT Service

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