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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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About Parks Associates

OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

Amazon And Apple: A New Battle For A $500 Billion Market

The Triple-Play Bundle Is Dead, But This Surprisingly Popular Bundle Just Might Stop Cable Companies' Bleeding

Standalone Pay TV Service ARPU Declined 10% From 2016-2018: Research Company

Why Steve Jobs' Grand Vision for a Breakthrough Apple Product Remains Unfulfilled

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