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OTT Subscription Churn Rate Steady at 18%: Parks

September 04, 2018

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates.

OTT video subscriptions are relatively new compared to traditional pay-TV and while they are growing quickly, data about churn rates is still emerging.

From the article "OTT Subscription Churn Rate Steady at 18%: Parks" by Jon Lafayette.

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OTT Subscription Churn Rate Steady at 18%: Parks

Previously In The News

2018 Market Report: Security and the Smart Home Installation Channel

Insurance, the Smart Home, and the Business of Keeping Customers Engaged

What Happens When Amazon Acquires a ‘Real’ Security Company Like Vivint, Guardian or Brink’s?

DIY Security, Home Automation: What’s a Pro to Do?

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