Providing market intelligence for more than 35 years

In The News

OTT Services to Reach 306 Million by 2020

Another research firm, Parks Associates, adds that nearly 60 percent of U.S. broadband homes have used at least one OTT service in the past month, with more than 25 percent of homes using two or more in the past 30 days. Overall, nearly 60 percent of U.S. TV homes subscribe to an OTT service with a monthly fee.

The survey notes 25 percent of all OTT video business in the U.S. started up this year, with 40 percent of all OTT services launched within the last two years.

From the article "OTT Services to Reach 306 Million by 2020" by Response Magazine.

Previously In The News

Roku Stock Jumps After a Blowout Holiday Quarter

The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Google's Next Chromecast Could Look More Like a Roku Box

Things have changed. Parks Associates analysis in 2014 found that Chromecast had replaced Apple TV in second place behind Roku. Its market share was 20%. In 2019, though, Parks Associates found that o...