Providing Market Intelligence for 40 Years

In The News

OTT Service Forecast To See Sharp Growth In Next 5 Years

Over-the-top video platforms continue to see sharply higher new business and usage -- and will see rapid growth in five years.
Parks Associates says nearly 60% of U.S. broadband homes have used at least one OTT service in the past month; with more than 25% of homes using two or more in the past 30 days. Overall, nearly 60% of U.S. TV homes subscribe to OTT service with a monthly fee.

The survey notes 25% of all OTT video business in the U.S. started up this year; with 40% of all OTT services launched within the last two years.

From the article "OTT Service Forecast To See Sharp Growth In Next 5 Years" by Wayne Friedman.

Previously In The News

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...

Roku's New Streaming Media Players Support 4K And HDR Video

However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...