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OTT Market Strong In U.S. And Growing In Europe

All data is from the recently released OTT Video Market Tracker from Parks Associates.

“OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as many as in North America,” Brett Sappington, director of research at Parks Associates, says. “In many parts of Europe, pay TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer.”

From the article "OTT Market Strong In U.S. And Growing In Europe" by Laura Hamilton.

Previously In The News

Netflix Leads the Top-10 Subscription OTT Video Services

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Hub Research Finds an OTT Tipping Point

Hub said this year marked the first time since it began tracking viewing patterns in 2014 that viewers are "more likely to say they watch a recently discovered favorite show from an online source than...

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

OTT Subscription Churn Rate Steady at 18%: Parks

About 18% of U.S. broadband households canceled a over-the-top video service, a rate that has held steady over the past three years, according to research from Parks Associates. OTT video subscript...

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