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OTT Market Strong In U.S. And Growing In Europe

March 28, 2016

All data is from the recently released OTT Video Market Tracker from Parks Associates.

“OTT is definitely gaining traction across Europe. We are seeing new OTT video services spring up but not as many as in North America,” Brett Sappington, director of research at Parks Associates, says. “In many parts of Europe, pay TV penetration is lower than the U.S., and European consumers have been reluctant to pay for video in the past due to so many ‘free’ options such as the BBC iPlayer.”

From the article "OTT Market Strong In U.S. And Growing In Europe" by Laura Hamilton.

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About Parks Associates

OTT Market Strong In U.S. And Growing In Europe

Previously In The News

COVID-19 Spurred AVOD's Growth Amid Flurry of Big Media Plays, Parks Event Told

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Where’s the antenna support on streaming-TV boxes?

Could a Button for Improved AI on Galaxy S8 Help Samsung Move Past Its Recent Stumble?

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