In The News

OTT Growth Spreads Across Services

November 02, 2016

Parks notes that rising stars like Showtime and CBS are making big plays to capture market share in OTT. And MLB.TV has seen increases through partnerships, such as T-Mobile’s offering of a free subscription of MLB.tv at the beginning of baseball season.

In general, about 63% of U.S. broadband homes have an OTT service, up from 57% at the start of 2015. Parks adds that Latino and Hispanic homes are fueling growth -- adoption in those homes is 15% higher than the rest of U.S. homes.

From the article "OTT Growth Spreads Across Services" by Daisy Whitney.

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OTT Growth Spreads Across Services

Previously In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Smart device adoption grows but setup stumps 52% of users

Almost half of all US internet households now have a security system

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