Providing Market Intelligence for 40 Years

In The News

OTT credential sharing will rob providers of $500 million

OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015, according to new research from Park Associates.

The report titled The Cost of Piracy shows 6% of US broadband households use an OTT video service that is paid by a person living outside of the household.

“Credential sharing has a measurable impact on video services, particularly in the OTT video service area, where young subscribers are active,” said Glenn Hower, research analyst, Parks Associates.

“The impact on OTT video revenues is especially troublesome as OTT providers are investing large sums of money to boost their original content offerings,” said Hower.

From the article "OTT credential sharing will rob providers of $500 million."

Previously In The News

Sharing your TV streaming passwords? Cable companies won’t stop you—yet

Neither of these methods work particularly well, at least for the kind of casual sharing that’s pervasive among friends and family members. A survey earlier this year by Parks Associates found that 18...

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....