Providing market intelligence for more than 35 years

In The News

OTT Churn Rate At 19 Percent In The U.S.

The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the last 12 months.

The OTT Video Market Tracker service finds the overall churn rate for OTT services has been stable for the past year. At the end of 2015, 20 percent of U.S. broadband households had canceled at least one OTT video service in the past 12 months. Churn is found to be lowest among the top three most established services: Netflix, Amazon and Hulu.

From the article "OTT Churn Rate At 19 Percent In The U.S." by Kristin Brzoznowski.

Previously In The News

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

In -Home Health Monitoring Market Faces Near -Term Uphill Struggle

According to Parks Associates, in -home health monitoring is a service that allows patients to use network -connected measurement devices, such as glucose meters, weight scales, and peak flow meters,...

Amazon, Google, Wal-Mart Fight For Your Smart Home

The hottest smart-home purchase this holiday season is likely to be a smart video doorbell. As many as 14% of U.S. households with broadband access say they're pretty likely to buy the device that...

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that passwor...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive