Providing market intelligence for more than 35 years

In The News

OTT Churn: Netflix Has Lowest Rate in 2015

Churn isn’t just an issue for traditional pay TV providers. Over-the-top services suffer it as well, of course. Parks Associates revealed OTT data yesterday showing that at the end of 2015, approximately 20 percent of U.S. broadband households had cancelled at least one OTT video service in the last year.

“In some instances, consumers are experimenting with new services, trying a service and cancelling before the trial period ends or within a few months,” Brett Sappington, senior director of research at Parks says. “Popular shows or events, such as HBO’s ‘Game of Thrones’ or WWE Network’s ‘Wrestlemania,’ can be beneficial in terms of attracting users. However, there is a risk that consumers will unsubscribe once they’ve watched these popular items.”

From the article "OTT Churn: Netflix Has Lowest Rate in 2015" by Laura Hamilton.

Previously In The News

The psychology behind the way Netflix raises prices

Unlike seven years ago, the move pushed Netflix’s stock to new heights. The key, for Netflix’s management, was learning to raise prices without spooking subscribers—by doing so in small and infrequent...

Amazon patents floating warehouses to cater for drone delivery

“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

Alexa-Cortana voice integration speaks its first words

Another study from Parks Associates said almost 75% of consumers who plan to buy a smart home device said it was essential that it connect seamlessly to other products in their home electronics networ...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive